Render-Art

ARTVPS to launch operations in the US
ARTVPS, a leading developer of 3D rendering solutions, is to commence full time operations in the United States.

Headquartered in Cambridge, England, the company has built up an established re*****tion for delivering solutions that meet the demands of real world image production in the automotive, architecture, product design and entertainment industries. With ARTVPS’ rendering technology also revolutionising traditional working methods in photography and commercial advertising, the company is now gearing up to expand its operations to exploit increasing market opportunities.

Brian Tyler, CEO at ARTVPS, said: “America is a key market for us. ARTVPS already has a profile among the design fraternity, but the potential for expansion into this and other sectors is enormous. In order to fully exploit the opportunities available, we need to have people on the ground who can demonstrate the benefits of ARTVPS solutions. We have a firm commitment to grow business on the other side of the Atlantic, and expect our US based team to grow considerably over the next few years”.

ARTVPS will initially employ a business development manager and a 3D specialist based in Los Angeles. Plans are also in place to extend operations to New York and Chicago to address the scale of market and geography involved. ARTVPS is also looking to integrate into the US Channel, forging new partnerships with resellers focused on selling both hardware and software rendering solutions.

Mark Burton, recently appointed as Sales and Marketing Director, will manage the initiative which follows the launch of two new products. RenderServer incorporates leading-edge technology from ARTVPS and mental images® and provides users with an extremely fast, easy to configure and use platform for high resolution rendering with mental ray®. RayBox is a powerful desktop solution built around ARTVPS’ dedicated ray tracing technology. The introduction of RayBox means that, for the first time, photorealistic rendering is readily accessible to visual artists and designers looking to get more from 3D image creation.

Posted by Jenni Monday, May 07, 2007 (03:14:38)